I’ve been in the Carlsbad videography scene for some time, and one of the most common problems businesses face is a small budget.
What many people don’t understand is that you don’t need a fortune to make an excellent video. Here are some tips that will help you cut down costs without sacrificing quality:
1. Keep the Video Short
Since every second of the video costs you money, shorter videos mean smaller investments. Believe it or not but making a video shorter may even make it more engaging. A powerful short video works a lot better than a long and tedious one.
If you’re on a budget, these should be your two main focuses: The message and why people should listen to it. Carlsbad videography can offer breathtaking scenery, for example. If that’s not the focus of the video, though, you can go without it.
Plan ahead, make sure your video has zero wasted time in it, and you’ll save money.
2. Rent as Much as Possible
I know how much professional equipment and props can cost, but you don’t have to buy everything you use. If you don’t want a camera, just rent it for the shoot. It won’t cost much, and the video quality will show.
If you’re planning on releasing only a small amount of videos, adopt an “only buy what you can’t rent” mentality.
This way, you won’t need the equipment later, so there is no point in buying it. I highly recommend checking out Lens Pro to Go for all your equipment rental needs. They make the process easy and efficient.
If you want to make videos on a regular basis, though, you might just have to bite the bullet and purchase the stuff. That will save you money in the future.
3. Involve Your Clients
You don’t have to do all the work associated with creating a video. Many companies, even some of the largest ones, often crowdsource their videos. Organize a promotion asking fans to send footage of themselves for your commercials.
You can offer a prize for the best entry to create incentive.
Many industries have seen the power of crowdsourcing. For example, SOUR, a Japanese artist created an excellent music video only with footage sent in by fans:
Clearly, a company’s client base can be their biggest strength.
If your customers are the ones filming and appearing in the videos, your only task will be editing. That means that most of the production costs disappear.
4. An Excellent Idea is Worth All the Money in the World
One last thing that you need to know is that the quality of a video doesn’t depend on budget alone. The money you invest won’t even be the most important factor.
We can use SOUR’s example again. The video was filmed on webcams. There were no special effects and people still loved it. What made it good was the people’s dedication and creativity.
When creating a video, take more time to brainstorm for ideas instead of checking prices. You might come up with an amazing plan that doesn’t need a lot of equipment.
If you’re working with a professional videographer, don’t hesitate to ask them for input on your thoughts. The Carlsbad videography scene is full of bright and creative people.
How to Get Started with Carlsbad videography
If you don’t know much about filming or editing, don’t worry, you’re not alone. I can help you with everything from shooting to adding the finishing touches to the video.
I love videography, and I’m sure that, together, we can create something truly unique. Get in touch with me and let’s start growing your business with excellent videos.
